Need to know how you can reduce the bounce rate for your website?
High bounce rates can hurt your site’s conversions rates. All things considered, if your site visitors are leaving your site before you have an opportunity to change over them into endorsers or clients, your business won’t develop.
It is important to bring down the bounce rate to build the traffic and conversions on the site.
Before figuring out how to reduce the bounce rate in Google Analytics we should understand the importance of bounce rate.
Before we start with this article, you must know how to set up Google Analytics account with your website.
What Is a Bounce Rate?
Bounce rate is the percentage of site visitors that arrive on your website and choose to leave before viewing the second page.
There’re a ton of reasons why visitors leave your website immediately like they can’t discover what they’re searching for, or your website isn’t user-friendly.
While some bounce is not out of the ordinary, you should even now endeavor to reduce bounce rate with an end goal to boost conversions and develop your business.
In other words, Bounce rate refers to the number of people who came to your website, take a quick look around, and leave immediately. They never move to a second page.
A bounce rate in the range of 26 to 40 percent is excellent. 41 to 55 percent is generally average. 56 to 70 percent is higher than average, however, may not be a reason to worry contingent upon the site.
In this article, we’ll show you 7 easy ways of lowering your bounce rate and increasing the conversion rate.
How to Find Your Site’s Bounce Rate?
It is easy to find out your website bounce rate. Go to your Google analytics account and at home screen, you will able to see bounce rate.
If you have word press website, you can use monster insights plug-in to see all website performance.
Following are the 7 Ways to Reduce Bounce Rate for your websites:
1. Optimize Page content:
Probably the most important place to start is your landing page or webpage. Many users assume that if their bounce rate is high, the issue must lie with a page’s substance – when, in fact, serious problems can arise before a user even has the chance to read a page at all.
2. Boost Site Speed:
Your site speed and performance play an important role in whether visitors want to stick around or not. The longer it takes for your site to load, the faster your site visitors will become leave your site without seeing another page.
In fact, site visitors expect your site to load within seconds or less. Anything slower than that leads to site abandonment and wreaks havoc on your site’s conversion rates.
Use online tools like GTmetrix and Pingdom to test your site’s speed and optimize it using the suggestions given to you.
3. Call to Action:
It is essential to give a convincing CTA on the landing page. You need each visitor to make the move of purchase or possibly plan on buying.
The sites without the correct call to action button ensure the low conversion rate and high bounce rate issues.
Take after the landing page best practices and ring action button on the site and convert the visitors into purchasers.
4. A/B Test Everything:
Schedule A/B testing on your website will hint you into reasons why your site visitors are bouncing, and what makes them want to stay.
After all, you may have high bounce rates because of something minor like the shade of your call to action button, or the way you landing page guides visitors through your sales pipe.
Utilize the Google Optimize add-on, which is built ideal over Google Analytics, to lead-free A/B testing of your site’s substance and make changes to enhance your conversions.
5. Keep the Blog Fresh with Right Content:
Keep your content updated on the blog, you will get great ROI. Ground-breaking content pulls in the visitors and aides in expanding the leads for the business.
Keep the site mobile friendly as the greater part of the general population visits the site through mobile so having the responsive outline is essential.
Routinely distributing new content forms the trust among the clients. This will bring about expanding the arrival visitor in comparison to new visitors.
6. Explore Targeted Placements and Remarketing:
Targeted placements are exactly what they seem to like. You are revealing to Google you need to advertise on a particular site.
There are no ensures that the site will be a piece of the Google ad network, however, Google will propose a large group of related sites that you may be keen on.
Through cautious curation, you can distinguish exceedingly targeted channels to serve up your message.
Remarketing is an awesome road to ruin bounce rates. By setting a treat on the client’s program when they visit your site, Google AdWords can serve up ads to your site wherever that client goes all through the web.
With remarketing, you can even treat a particular page on your site and serve up custom ads just to those visitors.
7. Optimize for Mobile:
To improve the quality of the webpage with respect to mobile devices. You must optimize your webpage according to mobile responsive rules.
With the number of users getting to the Web basically from mobile devices expanding each year, neglecting to improve your webpage for mobile is essentially asking for clients to bounce and take their business somewhere else.
We hope this article helps you reduce bounce rate on your site so you can grow your business and boost your conversion rates.
If you’re looking for ways to generate more revenue from your email marketing efforts, check out our helpful article on lead quality and how to measure it.
Google Analytics is a really invaluable piece of software allowing anyone to determine the health of their website and define where their traffic is coming from.
This is no different with traffic from AdWords. By linking your Google Analytics and AdWords accounts, you open up an ocean of data that can help you trim your bounce rate and make better decisions.
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