A step by step guide to do keyword research for SEO

Do you know keyword research for SEO?

Have you ever tried keyword research for your personal or business website?

Keywords are the foundation of Digital Marketing from SEO to paid marketing. It is essential to optimize keywords in the web content, Meta tags, and URL. Figure out how to research keywords for SEO.


step by step guide to keyword research for SEO

What is Keyword?

Keyword research is a key factor in SEO. A keyword is a phrase or word whenever a user enters the keyword in search engine user will get relevant results.

By doing keyword research we can make a list of various search queries and keywords people search in Google

Type of keywords

Generic Keywords:

Just as the title suggests these are very generic, unspecific terms that get searched for. Something like “sports shoes” or “smartphones” would be considered a generic term.

When developing an organic search strategy we typically stray away from these terms as they are highly competitive and not specific enough to the sites actual content.

However, if you are able to rank for a generic keyword your site should receive a decent amount of traffic from that term.

Conversions for that term might be a little low as a user is hitting your site for a very generic overarching topic and nothing too specific.

Broad Match Keywords:

Broad match keyword is the core of SEO. Terms like “Red sports Shoes” or “Samsung smart Phone” will present a stronger opportunity and engagement than a generic term.

Optimizing for broad match terms will provide good traffic with not as much competition.

A broad match searcher has a specific content that they are searching for and optimizing for these types of terms will provide an average amount of conversions.

Long tail keywords:

Something like “Smartphone under 10,000 in India” would be considered a long tail keyword.

Long tail keywords might not be the biggest traffic drivers to your site but if you rank for a long tail term you will get traffic due to its specific nature and low competition.

From an Ad Words point of view, these terms will be the most affordable. However, conversion rates for these terms should be higher than generic or broad keywords.

How to perform keyword research for SEO?

SEO Keyword Research is one of the key factors in search engines. It can represent the deciding moment in a website marketing endeavors. There should be focused on visitors on the site and that must be through the right choice of keyword.

Step 1 – Right keywords selection for SEO

Picking the correct Keywords for SEO is a critical point in the keyword research. So discover your focus keywords by following the guideline and figure out how to research keywords for SEO.

Following are the keyword research guidelines for good SEO

  1. Some questions arise before start:
  • What is Keyword Research?
  • Why is Keyword research important for SEO?
  • What are the different types of keywords?
  • List of Keyword Research tools?
  • Keyword Research Process?
  • Keyword Research Mistakes?
  1. Complete a search and check whether the website rankings or advertisements running on the highest point of organic search come about for focus keyword. As this shows the value of the keyword.
  2. With the help of Google webmaster and Google analytics tool, you can check search terms
  3. Choosing long-tail keywords is an important step in SEO keyword research.
  4. Check the competition for a targeted keyword, if the keyword has high volume but already high authority sites are bidding for that keyword then it will be worthless.
  5. You can check the keyword quality score and then pick for SEO.
  6. Understand your targeted audience for promotion.

Step 2- Make a list of Keyword

From above points, try to build a keyword list and research on selected keyword. Use the free and paid tool for keyword research. You can also check for which keyword your competitor bidding.

The tool like Google keyword planner, Ubersuggest, and kwfinder.

Step 3 – Check the keyword search volume & competition

This is an important step in figuring out how to research keywords for SEO. Add keywords in keyword planner by MOZ, Google, or SEMrush to check the normal volume searches and keyword competition. Pick those keywords which have high search Volume and low or medium competition or less trouble. Select keywords according to relevancy.

Step 4 – Check relevancy & quality score

To know the relevancy and quality score, search keyword in the search engine and check page authority, domain authority & Google trends. Select low to medium PA & DA keywords to rank in search engine.

Step 5 – Finalize the targeted keywords

After all above steps, add the keywords in CSV file and check search engine ranking for them. Check performance about listed keywords every week.

So follow the above steps and increase your keyword ranking.

Best Keyword Research Tools: Use the tools mentioned below for different purposes in this keyword research guide.

Google Keyword Planner.



KW Finder

Google trends


Long Tail Pro

Yahoo answers for checking queries

Quora for checking queries

Important facts about keywords optimization

Usage: Make your main keyword to be the part of crawling by properly placing it on the content.

Domination: Search engine determines the relevance of a particular keyword mapped in the content.

Stuffing: Keyword stuffing refers to the practice of loading a webpage with keywords or numbers in an attempt to manipulate a site’s ranking in Google search results.

Nowadays keyword stuffing considers as black hat SEO, to know more about SEO working check this article “What is SEO and how it works”.

On Page Keyword Optimization

Use target keywords in on page activities in following ways-

  • Title Tag
  • 2- 3 % in the body of Content.
  • Alt attribute of the image.
  • Header Tag
  • Page URL.
  • Meta description.

Important tip- Do not use the main keyword in anchor text pointing to the other page of your site called as Keyword Cannibalization.

Meta Tags: Title, description, and focused Keywords are called Meta tags.

Title: It is a blue line when searched in the search bar of the search engine.

Follow these steps to optimize-

     – Should be 65- 70 Characters.

     – Place focus keywords in it.

     – It should have a readable and meaningful as it is the first impression for your viewer

Description: It is a short paragraph of your webpage. This should be effective enough to grab the user’s attention and the user can click on the title.

Keywords: Nowadays keyword tag is not important as per search engine guild lines. This tag is not crawled by search engine.

If you want to use keyword tag in your page, you can use but it not impact on your webpage ranking.


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