App Store Optimization Tutorial for Beginner 2018

App store optimization (ASO) is the process of optimizing mobile apps for the purpose of achieving a higher rank in the app store search results and top charts rankings

Nowadays every small scale or large scale business use the mobile application to provide service more precisely.

If you have optimized your business website as per SEO guidelines that’s good but in case you have a mobile application for your business.

In that case, you have to optimize your app on the Google store.

In this article, you will definitely learn basic things about app store optimization (ASO).

App store optimization is the key part of the Mobile marketing. Before publishing your app on play store, you have to implement the SEO strategy.

App Store Optimization

What is App Store Optimization (ASO)?

App store optimization (ASO) is the way of optimizing mobile apps to achieve a higher rank in the app store search results and best graphs rankings. Because of its likenesses to search engine optimization (SEO) for websites, app store optimization is additionally alluded to as App Store SEO, App Search Optimization, and Mobile App SEO.


The objective of ASO is about dependably application downloads, yet supplemental objectives can include:

  • Expanded brand awareness.
  • Positive application reviews and ratings.
  • Target audience engagement
  • Extra advertising channel expansion.


Following are the steps included in App Store Optimization:

1. Optimizing your app title

Your app title is the name appears first on app store listing. Your app title should be simple and easy to read.

App title should clearly reflect your brand and company.

Tell the user what your app exactly does in one title.

Title limited should be no longer than 50 characters

Apple recommends that you keep your App Name to around 23 characters

2. App Icon Name

This is the name displayed under your App Icon after it has been downloaded onto the user’s device. There is a 12 character limit to what you decide to name this section so if you have a long App Name, you need to be minimized.

3. App Store Description

The first paragraph is important in the description, this decides your app is relative to user need or not. you have to grab audience attention towards your mobile app.

Add your app features, functionalities, and key factors. You should highlight your entire application feature within the app store description.

4. Choose the right category in the App Stores

The category selection is the important part in app store optimization. Categories your app according to your business or brand.

For example, if you’re running a business under the finance category, your main category should be finance and other categories should be business.

If you’re not sure which category to list your app, try to search similar app to see which category is suitable for your app.

This will give your good understanding of what you should do or shouldn’t do.

5. Keywords

Keywords play important role in digital marketing. you have to use the keyword in title and description in the app store.

Avoid unnecessary and irrelevant keyword to your brand and business.


App store optimization is a procedure of experimentation. You should experiment with various techniques and measure and break down the greater part of the outputs.

With persistent refinement and optimization, you will wind up expanding the number of your application’s downloads and eventually expanding your income.

I hope this article is useful for a learner and don’t forget to subscribe my blog.

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