Google AdWords Features You Should Be Using In 2018

Google AdWords is the advertising platform of Google, where ads are served to users when they perform a search.

Google AdWords is changing step by step and it’s along these lines vital to stay refreshed to help the transformations.

In this post, check the seven valuable Google AdWords highlights you should utilize see the changes. you can use Google Ads to drive more traffic to your website.

Google AdWords itself is an aid to promoters to speed the procedure of income age.

Other than this, AdWords has presented numerous features in its stage. This has brought about expanding the advantages and get awesome outcomes.

Google released a few features for Google AdWords all through 2018 and the start of 2018, which implies there are some new courses for paid publicists to reinforce their campaigns in the New Year.

 

 Google AdWords Features You Should Be Using In 2018

Following are the new features in Google AdWords:

1. AdWords New Interface

The new UI takes some becoming accustomed to, however, I guarantee everyone, it will, in the long run, prevail upon you.

Envision a reality where you could bid on call extensions, confine your targeting by household income, survey landing page execution or even utilize extensions to advance rebates.

At that point envision no more! The new UI makes this conceivable.

AdWords New Interface

2. Device Adjustments

One of the biggest announcements happens last year, that Google would allow advertisers to bid separately on a tablet, mobile, and computer devices.

This came as a huge relief to many advertisers who have since quite a while ago battled with the absence of capacity to improve among portable, tablet, and work area offers.

In 2013, Google released its Enhanced Campaigns highlight, which successfully made the capacity to offer independently on cell phones, however to the shame of numerous publicists, they likewise lumped work area and tablet offers together.

That implied if your promotions were performing extremely well or truly ineffectively on tablet gadgets, you couldn’t alter offers to enhance execution without additionally influencing work area offers.

3. Image Ad Creator

Image ad creator is useful in creating ads. It allows you to create ad creative with different dimensions. You can add title, headline description and call to action.

You can add the image in different ad design. To create an ad by clicking the “+New ad” button within the display network ad group and then click “Image ad”.

Image Ad Creator

4. Search Terms Report

It is an essential report which should be checked on a regular schedule. It enables you to demonstrate the real keywords individuals wrote to see your advertisements.

In Fact, you can utilize this information to add the negative keywords to prohibit from the campaign. You can discover this choice by following this way Keywords> Details >Search Terms.

Search Terms Report

5. Auction Insights

In AdWords, get the Auction Insights report: Go to the campaign, ad group or keyword tab and select the campaigns/ad groups/keywords for which you want the report. Click the Details button then, under Auction Insights, click “Selected”.

Auction Insights

6. Location Extensions for YouTube Ads

Google AdWords has updated YouTube ads with location extensions and the capacity to quantify in-store visits.

As you may know, both location extensions and store visits estimation have been accessible to seek ads since 2014. This denotes the first run through any kind of augmentation has been accessible for YouTube ads.

YouTube’s location extensions will be accessible for True View in-stream and bumper ads. At the point when individuals watch a video with a location expansion, they will see the address, bearings, and opening long periods of the business being promoted.

7. Call Only Ads

Call only ads are only kept running on phone empowered gadgets. They’re advanced for telephone call clicks and lead straight to auto dial on a touchscreen.

There is no feature, only a number description, and URL, so a basic call-to-action can go far.

Google AdWords opens all that could possibly be needed information for you to run an effective campaign with call only ads. With call only ads, you can see:

  • How many users clicked through without initiating the call
  • Which ad was clicked and which keyword produced the call
  • Length of each call
  • Where the call came from

8. Promotion Extensions

To demonstrate extraordinary deals and offers with your advertisements, make promotional extensions. Advancement extensions influence your offer to emerge so potential clients to can spot extraordinary arrangements and produce new deals for your business.

You can create promotion extensions, which is available in all language.

9. Dynamic Search Ads

Expanding your compass without keywords, targeting for Dynamic Search Ads works by coordinating individuals’ searches on Google with particular pages on your site.

You’re responsible for how this targeting works. You can target your ads in light of particular classifications that mirror the structure of your site or target every one of the pages of your site.

You can likewise make additional kinds of dynamic ad targets or square pages utilizing dynamic ad target exclusions.

Dynamic Search Ads

10. Ad Preview and Diagnosis tool

A tool your record that recognizes why your ad or ad extension probably won’t show up. The tool additionally includes the term in Google search result page.

This causes you to see which ads and extensions are showing up for your keyword. When you enter a search term and other terms like language and location, the instrument will let you know whether your ad is qualified to show up in that circumstance.

Ad Preview and Diagnosis tool

Conclusion:

Now Google AdWords become Google ads also change their front end look. Google ads add new features that are not in the old version.

Google ads are more users friendly and you can easily set up new ads and track them.

I hope all of you understand Google ads features.

Do not forget to share your experience with me through the comments section below.

Thank you for reading.

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Google AdWords Features You Should Be Using In 2018
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Google AdWords Features You Should Be Using In 2018
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In this post, check the seven valuable Google AdWords highlights you should utilize see the changes. you can use Google Ads to drive more traffic to your website. Google AdWords itself is an aid to promoters to speed the procedure of income age. Other than this, AdWords has presented numerous features in its stage. This has brought about expanding the advantages and get awesome outcomes.
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