Do you know how to do SEO analysis or SEO audit for your website?
In this article, you will learn how to do website SEO analysis for your website. You can use free as well as paid tool for website analysis.
The question will arise in your mind that can I perform website SEO analysis without a tool. The answer is yes, you can perform website analysis without the tool but there will be fewer features as compared to the tool.
The tool will give you suggestions for changes and also show you an accurate report for your website.
Here I give you a definitive, a most far-reaching manual for performing SEO Audits/leading a website analysis preceding planning an SEO campaign.
Since I need to educate everyone from beginners and also bring up new experiences to the specialists both together.
Following are the key elements for SEO analysis:
1. Google Visibility
Clearly first, we have to check the site’s visibility on Google, the number of the site’s pages indexed on Google. There is a simple step for this and its site: example.com.
Note down the number of pages the site has altogether and contrast it and every one of the pages indexed on Google. Likewise, check the site’s positioning for the related keywords on Google.
2. Use Google Analytics & Google Search Console Code
This is the most imperative advance of SEO website analysis. Include or make use of Google analytics code and webmasters code to track the traffic, audience and acquisition points of interest.
Google Analytics is basic for tracking the traffic from various channels and knows how the audience is associated with site pages of your site.
Google webmaster tool allows checking indexing status and visibility of the websites.
Also, check google analytics guide and google webmaster guide for more information.
3. Meta Tags
A Meta tag includes title, description and keyword tag where you can add your content with the keyword.
Use of Meta tag in your website defiantly helps in website ranking.
The title tag should be 70 characters long and the description tag should be 160-170 character long.
4. Keyword Research
Keyword research is the main process on while doing website SEO analysis. You should choose relevant keywords to your website. Include long tail as well as generic keywords in your website.
5. Competitor Analysis
It is a very important step in SEO analysis to frequently watch out for your competitors as it helps in including missing services to pages, upgrade the website changes, adding the article in website, keywords, backlinks and so on.
6. Page Authority and Domain Authority
This is essential to discover the trust estimation of the site the extent that Google is concerned. Page Authority is a marker of how a webpage positions in Google while Domain authority brings up how your website domain positions in Google.
7. Canonical Tag
Check whether the site is opening from www or non-www or both. On the off chance that both at that point select the favored domain of the site and furthermore select it in Google webmasters.
301 redirect is fundamental to execute between the HTTP://and the http://www forms of your site.
On the off chance that you don’t, all the inbound links that point to http://www.example.com won’t ignore authority to http://example.com and the other way around.
8. XML Sitemap
Sitemaps offer the chance to illuminate search engines instantly about any progressions on your site.
Obviously, you can’t expect that search engines will surge immediately to record your changed pages however surely the progressions will be indexed, contrasted with when you don’t have a sitemap.
9. Create Robots.txt file
Make or update robots.txt file and present the sitemap to it. Your Robots.txt file advises the search engines which pages to access and index on your website on which pages not to.
A sitemap is utilized to give robots a rundown of pages that it is welcome to visit. By presenting the sitemap you can (ideally) increment the number of pages that it lists.
10. Identify Broken Links
A broken link is fundamentally a page not found an error. It is fundamental to correct it due to the accompanying reasons-
- It makes dissatisfaction for the client.
- Gives a feeling that you are not observing or checking the website frequently.
- Influences your website conversion if it’s on a business page.
- Effect on your SEO and page rankings.
11. Website Speed Test:
Your website pages should be updated or loaded within the 5 sec. it will give you a better user experience and the user will spend more time on your website.
Check page speed with Google page speed, Pingdom, and GTmatrix.
12. Mobile Friendly design:
Now a day everyone uses a mobile, so your website should be mobile friendly that increases your user experience and Google ranking as well.
Try to use a responsive website template or install a custom plug-in to make your website mobile compatible.
13. Check Spam Score
Numerous websites have gotten joins from low authority or spammy directories, adding to cutting down their Page Authority, or expanding their spam score.
Discovering a spam score is important to eliminate all the bad links pointing to the website. The Moz Open Site Explorer tool works best to demonstrate these.
Tools require for SEO Audit
- Gooogle Analytics
- Google Search Console
- Google Page Speed Test
- Mobile-Friendly Test by Google
I hope you will understand each and every step for SEO analysis or SEO audit for the website.
If you have any questions about the audit process or have any tips you would like to share, then please leave a comment below.