Do you know how to use Google analytics for any website?
Do you know about your website visitor from they are coming?
If you don’t know what Google Analytics is, haven’t installed it on your website. While it’s difficult for many to believe, there are still websites that are not using Google Analytics to analyze their traffic.
In this article, I will share the basics of Google Analytics from the absolute beginner’s point of view.
How to use Google analytics for your business and make most of the benefits from Google analytics.
Google Analytics offers a simple and free approach to track and analyze visitors on your site. You could have thousands or even a large number of visitors consistently, however, those visitors are for all intents and purposes negligible in the event that you don’t know anything about them.
With its powerful web analytics and reporting tools, Google Analytics can enable you to make the most out of visitors and conceivably transform them into clients.
Notwithstanding tracking the number of visitors, Google Analytics gives enter experiences into how your site is performing and what you can do to meet your objectives.
You can track everything from how much traffic your site is getting to where that traffic is originating from and how visitors are carrying on.
You can even screen social media exercises, track portable application traffic, recognize drifts and incorporate other information sources to enable you to settle on all around educated business choices.
How to install Google Analytics:
Before you begin with Google Analytics, you have to make a Google account. Just with a Google account would you be able to really approach Google Analytics, so you can either make another one or utilize the one you as of now have, however, ensure that lone you approach it.
When you have made your Google account, you can go to Google Analytics to set up your new account
1. Set up your account and property
When you have a Google account, you can go to Google Analytics and tap the Sign into Google Analytics button. You will then be welcomed with the three stages you should take to set up Google Analytics.
After you click the Sign-Up button, you will fill out information for your website.
After you enter the necessary information, you will need to configure your data sharing settings, the options for which will be right below.
Next simply click on the Get Tracking ID button and the next you need to do is agree to the Google Analytics terms and conditions, for which you will get a pop-up window after clicking on the button.
2. Add tracking code to the website
Once you agree to the terms and conditions, you will arrive at the next page where you will need to click on the Admin tag in order to get to your tracking code.
Your tracking code should be set up on each page on your website that you need to track all together for Google Analytics to have the capacity to quantify and report the action on your website. The installation of the code relies upon the sort of website you have and what website stage you are utilizing.
Paste tracking code in header section in the website.
If you are using word press website GO to word press dashboard ->Appearance->Editor->theme header
Set up Site Search:
Setting up site search will enable you to recognize what your visitors are searching for when they are looking at your website. In the first place, you have to sign in to your Google Analytics account and go to the Admin tab, where you will see three sections: Account, Property, and View. Go to the VIEW section and tap on the View Settings.
Here you will see Site Search Settings, where you will need to set Site search Tracking to ON.
After that, you will be provided with the Query Parameter box, where you will need to enter your site’s search query parameter. Usually, the query parameter is “s” & “q”, you can see this in URL.
Set up goals:
After you install your tracking code on your website, you will need to design a little setting in your website’s profile on Google Analytics. This is your Goals setting. You can discover it by tapping on the Admin connect at the highest point of your Google Analytics and afterward tapping on Goals under your website’s View section.
Goals will reveal to Google Analytics when something imperative has occurred on your website. For instance, on the off chance that you have a website where you produce leads through a contact form, you will need to discover a thank you page that visitors end upon once they have presented their contact data.
Or on the other hand, in the event that you have a website where you offer items, you will need to discover (or make) a last thank you or affirmation page for visitors to arrive upon once they have finished a buy.
You can create up to 20 goals on your website. Be sure that the ones you create are highly related to your business. These goals include lead form submissions, email list sign-ups, and purchase completions. Depending on your website and its purpose, your goals may vary.
How to Use Google Analytics:
There are four principle tabs in your Google Analytics account: Home, Reporting, Customization and Admin tab. Let’s discover under every one of them with the goal that you can better understand your information.
When you have your Google Analytics account up and running, you will begin getting many reports that will enable you to know which regions of your site require change. Those reports and pie graphs may appear somewhat confounding, which is precisely why whatever is left of this guide will be of massive help.
On your Home tab, you will have the capacity to investigate the speedy review of your account. In the event that you have in excess of one website under your account, you will be demonstrated a rundown of every one of them, with the goal that you can without much of a stretch pick the one for which you need to see the reports on your website traffic.
Sessions – The Sessions segment demonstrates the entirety of the interactions number of collaborations on your website that happened inside a specific time allotment.
Avg. Session Duration – The Average Session Duration column demonstrates the average duration of the considerable number of sessions that occurred on your website within a specific time period.
Bounce Rate – The percentage of users who have left your website at some point, that is, who have “bounced” from your website.
Goal Conversion Rate – The Goal Conversion Rate column shows the aggregate of the general conversion rate on your website.
In this section, there are 5 type of reporting tabs: Real-Time, Audience, Acquisition, Behavior, and Conversions
The Reporting tab in Google Analytics gives you dashboards and imperative reports that can give you an understanding of how your website is really performing with the goal that you can know where and how to make upgrades
Real-Time reports provide you with valuable data about the website visitors who are right now on your website. Thusly, as the name recommends, you get reports in real-time.
In the Real-Time Overview, you can see the correct number of active users on your website, what number of your website pages is being seen every moment and every second, the best keywords your active users are utilizing, and a rundown of your best active pages, alongside the quantity of active users per every one of those pages.
The Audience reports, as the name proposes, give you data about your website visitors. In the Audience Overview tab, you can perceive what number of sessions there are on your website over a specific time period. You can see the hourly, daily, weekly and monthly reports.
The Acquisition reports will demonstrate to you how your website visitors really went to your webpage.
It will give you an outline of your direct, organic, referral and social traffic, and in addition, traffic originating from email. On the off chance that you use Ad Words, you can perceive how your PPC campaigns are performing.
You should simply go to the Admin tab and connection your Ad Words record to your Google Analytics account.
The Behavior reports will demonstrate to you how your website visitors are interacting with your website so you can know how your substance is actually performing.
You can see important reports in the accompanying tabs: Behavior Flow, demonstrating to you the pages your visitors are navigating, from the landing to the left page, Experiments, allowing you to lead A/B testing to see which of your landing pages are performing best, so you can optimize your conversion goals and In-Page Analytics, allowing you to see your web pages along with your Google Analytics data.
The Conversions reports will demonstrate to you the actions your website visitors have taken before they actually changed over.
These reports will demonstrate to you their whole path towards conversion, as well as what number of conversions have taken place on your website.
The Admin tab in your Google Analytics account is the place you can deal with your account and change to various accounts in the event that you happen to have more than one.
As you definitely know, it is likewise where you can pick which of your websites you need to see the required reports.
In this tab, you additionally set your objectives and you can connect your AdWords and AdSense accounts, for example, and measure the execution of your campaigns.
Aside from account and property settings and administration, you can likewise make client fragments, set up cautions, determine attribution models and set up planned messages.
Some of the important Google Analytics Metrics:
The following metrics have briefly been mentioned above, but here is a list of the key ones that you need to understand in order to be able to understand your Google Analytics reports.
Sessions – The Sessions metric shoes to you the number of connections on your website over a specific time period. The length of one session is 30 minutes as a matter of course along these lines, if a website visitor engaged in a session on your website and returned after a minimum of 30 minutes of inactivity, your report will show it as a new session.
Users – The Users metric shows to you the number of users who visited your website within a specific time span.
Pageviews – The Pageviews metric shows to you the number of perspectives of your site pages, however, it incorporates just those that Google Analytics is really tracking. The reloading of a page, and also coming back to a specific page in the wake of exploring through your site, considers an extra site hit.
Avg. Session Duration – Average Session Duration is not a metric that can provide you with an exact answer in regards to the average time your visitors spend on your website.
Bounce Rate – The Bounce Rate metric shows to you the level of website visitors who bounced once again from your website. That means that they left your site instantly after landing on one of its pages, without navigating any further.
New Sessions – This metric shows you the level of new sessions that have occurred on your website, that is, the level of sessions from new visitors.
Google Analytics is a brilliant tool for measuring your site traffic, as it can give you the correct data for enhancing your site and expanding its execution.
When you figure out how to do that, you will accomplish your goals rapidly and you will try prompts positive outcomes.
I hope you have clear all things how to use Google Analytics. If you have any questions, please ask in the comment section!