April 23, 2018 HomeDigital MarketingWhat is seo and how it works What is seo and how it works By Vijay Ingawale Digital Marketing 3 Comments Do you know what is SEO and how it works? Are curious about what exact SEO? How SEO works to get ranking in search engine. SEO stands for search engine optimization. SEO is a process to optimize the website to improve ranking over the search engine. It’s often called as “free”, “organic” and “natural”. In simple word, SEO means to optimize your website to improve the visibility of the search engine. The three important things you must know before optimization: content, keyword relevance, authority. SEO can get difficult when it comes to all factors that impact on search engine ranking. We have to follow search engine guideline to run our website organically. The search engine wants to provide a relevant result to the user when they enter a query in the search engine. The search engine looks for high-quality content and relevant to a keyword that user entered. There are two types of techniques: Whitehat SEO – Refers to the usage of optimization strategies, techniques, and tactics that focus on audience opposed to search engines and completely follows search engine rules and policies. Blackhat SEO– Search engines do not approve this technique and attempt to minimize the effect of the set techniques are also known as spamdexing, keyword stuffing. SEO includes on-page and off-page activity to increase webpage ranking. On-page means optimization over your own webpage. In other words, your website content and website infrastructure like website source code. Off-page means optimization over the external website which links to your website. How a search engine works Search engine refers to a huge database of web resources such as web pages, newsgroups, images, documents etc. its help to locate information on the internet. Web crawlers collect all information from website and store data in the database. Web crawler travels all around the web to collect relevant information. Search Engine Work follow How do I improve ranking doing the on-page activity First, you have to analyze the website and business, find the on-page issues. To find-on-page issues use some free online tools like SEO site checkup. Keyword research A keyword is phrases that are used to match with the query a user entered in the search engine to find a relevant result. Research for best and accurate keyword that your website should cover based on your webpage. Use keyword planner tool for search a keyword and it is absolutely free. Type of keyword in SEO: Short tail keyword: It supposed to be less than 2, 3 words. Long tail keyword: it will be more than 3, 4 words. The best place to implement keyword: Add Keywords in the<metaname=”description”>. Insert Keywords in the<title>tag(s). Keywords in the<metaname=”keyword”>. Keywords in <h1>orotherheadlinetags. Keywords in the<a href=”http://yourcompany.com”>keywords</a>linktags. Put Keywords in alt tags. Keywords in the URL or website address. Meta tag- In the Meta tag section, you have written according to your keyword. There is three type of Meta tag: Meta title, Meta description, and URL for the website. Meta title: Meta title tag tells a search engine what your webpage is about. The length of Meta title is 70 characters. Include your focus keyword in the title tag that helps you to optimize your website. Meta title tag lies between an opening and closing tag of HTML code. Example:- <title>Put title tag here according your page</title> Meta description: The Meta description on your webpage tells search engine more about what each page is about. It is also helpful for the user to understand what page is about and if it’s relevant. It also includes focus keyword and also provides enough details about page. The size of Meta description will be 320 characters. Example: <meta name=”description” content=”Awesome Description Here”> Heading tags: Provide a suitable heading tag for the webpage. Heading tag must be in <h1>heading</h1> this format. Put the focus keyword in heading tag. There are six heading tags which lie between h1 to h6. Image tag: Also called an alt tag, refer to an image name. The image tag is used to tell a search engine what image is about. Syntax: <img src=”image path” alt=”Name of Image”> Page speed: Check the page loading issue or speed using page speed tool. To check page speed there are multiple tools available online like GTMetrix, Pingdom etc. Internal linking: Interlink is a type of linking on a page to another page such as an image or documents on the same website. Example: <a href=”#see”> Go to the see also section </a> Sitemap: Create a sitemap of your website to understand web crawler as well as users. There is two type of sitemap: XML sitemap– it helps web crawler to index a webpages. Html sitemap– this type of sitemap helps a user understand website internal links. Use sitemap generator tool for creation of website sitemap. Broken links: It may happen when your website contains broken links, find them and fix it. Redirection method: Redirection method is used to send web crawler and user from one location to another location. There are two methods: 301 redirection: Refers to a permanent redirection method where one URL permanently moved to another URL 302 redirection method: Temporary redirect one URL to another URL. Use 301 and 302 redirect generator tool. How does off-page SEO works To build a quality link is a general approach of off-page SEO. Link building: link building is an approach to off-page SEO to build backlinks from external websites. Try to build quality backlinks from higher authority sites. Now a day it is a tough task to build quality backlinks. Link building is the SEO technique of obtaining links from external websites to your own to improve both direct referrals and search engine ranking. Link building is all about increasing your site link popularity. Do follow vs No follow Do follow – do follow a link that is able to direct the search engine to pass along its page to external links. Example of Do follow Link: <a href=”http://www.google.com/”>Google</a> No follow – it is opposite to do follow a link, a search engine doesn’t follow this links. Example of No follows Link: <a href=”http://www.google.com/” rel=”nofollow”>Google</a> How to build backlinks from higher authority sites? 1.Write quality content on your website. Avoid copy paste and spin option. 2. Share your content on social platform likes Facebook, LinkedIn, twitter etc. 3. Share content and website links through social bookmarking sites, forum, guest blog and article submission sites. 4. Participate in Q & A sites and blog commenting with relevant information. 5. Get indirect links from your competitor site. 6. Press release writing and submissions. 7. Outreach e-mails to influencers in your industry that ultimately connect to you. 8. Recover your dead backlinks. Conclusion: To improve website ranking on search engine result page (SERP) you have to work on SEO. Keep in mind that search engine optimization takes a time to optimize all your website content. In factor, it may take one or two months to rank your website. Follow the On-page and off-page activity and focus on content writing. Write a unique and user-friendly content that make a huge impact on your ranking. If you are not happy with your website ranking on search engine and you need help. I can help you to build SEO on your website. You can send us a mail on email@example.com for SEO service. If you want SEO Services land directly into your email account, then do not forget to subscribe to our newsletter. Do not forget to share your experience with me through the comments section below. Thank you for reading. Tags:Digital Marketing, Link Building, Off page SEO, On page SEO, seo, SEO expert, SEO Strategies, SEO Tags, SEO Tips Related Posts 5 Lead Generation Techniques for Professional Services Why Google Search Console is Important and How to Use It 8 Important SEO Trends for 2019 About Author Vijay I am a Computer Science Engineer and have a technical background. I start my blogging career in 2017. I have interest in digital marketing and web designing. I am working in web development and hosting company as a support engineer. 3 Comments Income online Way cool! Some extremely valid points! I appreciate you writing this article and the rest of the site is also really good. June 8, 2018 Reply Vijay Ingawale Thank you! June 22, 2018 Reply Matt Cutts is cooler than Brad Fallon Thanks for sharing your thoughts on seo. Regards July 20, 2018 Reply Add a Comment Cancel reply Your email address will not be published. Required fields are marked *Comment:*Name:* Email Address:* Website: Save my name, email, and website in this browser for the next time I comment.