Why Google Search Console is Important and How to Use It

Do you know how to handle Google search console?

Google Search Console, also known as Google Webmaster Tools, is a profitable SEO tool for SEO as well as for different experts like advertisers, entrepreneurs, application engineers, and planners.

One of the most significant marketing tools in digital marketing. We are not discussing Google Analytics, Facebook, Twitter, or the real stages the vast majority know about.

 

Why Google Search Console is Important and How to Use It

 

This tool is an in the background device that takes somewhat more technical expertise to understand Google Search Console.

Google organic search traffic can drive as much as half of all traffic to a website, by and large, making it staggeringly important.

Google Search Console can be the distinction amongst developing and not developing your business on the web.

Here are some of the key areas that Google Search Console can encourage you. There are numerous features in Google search console that you can use in your website.

How to verify ownership:

  • Search Google webmaster tool
  • Sign in with your Gmail
  • Add your website and add a property
  • Verify ownership by using five methods
  • Html file upload
  • Html tag
  • DNP (Domain name provider)
  • Google analytics
  • Google tag manager

The Step by Step Setup Google Search Console:

1. Recommended method

Before you can access any data on your site, you have to prove that you’re an authorized representative of the site. 

recommended step

There are five main methods of verification currently in place for Google search console.

There’s no real preference as to which method you use, although the first two tend to be the most commonly used as they’ve been around for longer.

 

2. Alternative method:

In this method there are five alternative methods described below:

Alternate Methods

The HTML file upload: Google provides you with a blank, specially named file that you just have to drop in the root directory of your site.

Once you’ve done that, you just click on the verify button and you’ll have access to your GWT data for this site. 

Domain Name Provider: Select your Domain Name provider from the drop-down list and Google will give you a step-by-step guide for verification along with a unique security token for you to use.

Google Analytics: If the Google account you’re using for Google search console is the same account as for Google analytics, is an admin on the GA account.

you’re using the asynchronous tracking code, then you can verify the site this way.

Google Tag Manager: This option allows you to use the Google Tag Manager to verify your site.

You can choose any of above method to setup Google search console with your website.

Google search console dashboard:

Now that you’re verified, you can log in and start to examine the data for your site, along with any new messages from Google.

Dashboard

Messages section:

There may be messages that inform you that you have pages infected with malware, that they’ve detected a large number of pages on your site.

Your WordPress site really needs to be updated to remove the possibility of anyone exploiting already known security holes in that platform.

Not all messages are bad. There’s also the possibility that you’ll get one that congratulates you on an increase in traffic to one or more of your pages.

Google search console important tabs:

Search Appearance

Search appearance breakdown in four submenus: structured data, data highlighter, HTML Improvements, and site links.

Structured Data:

Here you can see information about all structured data elements that Google’s located on your site.

Structured Data

 

Data Highlighter:

The data highlighter allows you to help Google identify some types of structured data on the pages without the need for the code to actually be implemented.

Data HIghlighter

 

HTML Improvements:

As titles and descriptions should be unique for each page and should be within certain character length ranges, this section points out where you have issues that can and should be corrected.

For example, if all of your tag pages have the same description, then you aren’t telling the search engines much about what is on those pages.

HTML Improvements

Accelerated Mobile Pages (AMP):

Fix applicable issues in your Accelerated Mobile Pages (AMP) in order to have them prominently served to mobile users.

Accelerated Mobile Pages (AMP)

 

Search Traffic

Search Analytics:

Here you can get an overview of the top keywords that returned a page from your site in the search results.

Note the data shown here is collected in a slightly different way from your analytics platform, including Google Analytics, so don’t expect the number to exactly.

Search Analytics

Links to Your Site:

This section identifies the domains that link to you the most, along with your most linked to content.

While you most likely won’t see every link that Google’s found for your site, you will see more than if you went to google.com and performed a search for “link:Yoursitename.com.”

Links to Your Site

 

Internal Links:

Here you can see the top 1,000 pages on your site sorted by the number of internal links to those pages.

If you have a small number of pages on your site, you can reverse the sort order by clicking on the Links header.

Internal Links

 

Google Index

Index Status:

The Index Status allows you to track the status of your site within the Google index.

This is a great place to get the answers to those questions and more.

How many pages are they showing as being indexed?

Are there any worrying trends?

Have you accidentally blocked large sections of your site from Googlebot?

 

Index Status

 

Remove URLs:

Temporarily remove URLs that you own from search results. To remove content permanently, you must remove or update the source page

Remove URLs

 

Crawl

Crawl Error:

This section should be a frequently used, as you keep an eye out for any new issues that could be impacting the crawling of your site.

Here you find out about the errors that Google has detected when crawling your site over the past 90 days.

Crawl Errors

 

Crawl Stats:

The crawl stats section gives you an idea of how fast the crawlers are able to read pages on your site.

Crawl Stats

 

Fetch as Google:

Here is where you can basically view your pages as Google sees them. They return the HTTP response, the date and time, and the HTML code.

The Fetch as Google tool enables you to test how Google crawls or renders a URL on your site.

You can use Fetch as Google to see whether Google spider can access a page on your site.

 

Fetch as google

 

Robots.txt Tester:

A robots.txt file is a file at the root of your site that indicates those parts of your site you don’t want to be accessed by search engine crawlers.

robots.txt tester

 

Sitemap:

A sitemap is an XML file that contains the URLs inside your website. This file helps Google crawlers to find all of the URLs of your website.

Sitemap

 

Security Issues:

Google has detected any malware or other security issues on your site, this is where they’ll list it out.

Click on the “Request a Review” button and follow the process to fix the error.

Security Issues

 

Conclusion:

Google Search Console is a great way to find errors as well as monitor website performance.

Google Search Console is an amazing tool for all SEOs, advanced advertisers, and business experts looking to enhance the search engine ranking of their site.

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